Monday, April 21, 2025

My Ranking of the NBC Image Campaigns used during Tartikoff's years at NBC

 Here are a list of image campaigns NBC used between 1979-80 to 1990-91 used during the Brandon Tartikoff era at NBC, he replaced Mike Weinblatt as president of NBC Entertainment in January 1980.

1979-80: NBC Proud as a Peacock

https://www.youtube.com/watch?v=FnfIuXyXnrI

Composed and Arranged by Joey Levine, sung by a choir consisting of Luthur Vandross and Patti Austin

Ranking: Mixed, it gave us "The Facts of Life" and it was Tartikoff's first season overall as president of NBC Entertainment.

 

1980-81: NBC Proud as a Peacock

https://www.youtube.com/watch?v=QyJM_Dnd9Kw

Composed and Arranged by Joey Levine, sung by Luthur Vandross and Patti Austin (again, why)

Ranking: Mixed, it gave us the show "Hill Street Blues", it was Tartikoff's first full season as president of NBC Entertainment as the 1979-80 was a transition from the Weinblatt era to the Tartikoff era while still being the Fred Silverman era.


1981-82: NBC, Our Pride is Showing (note: Full Promo is lost to this day, but we've found a 30 sec one! (The 30-sec one was already found in 2022, but it wasn't widespread until now!)

Composed and Arranged by Garry Sherman

Ranking: Good, 1981-82 marked the debut of "Gimme a Break" (starring Nell Carter), the Fred Silverman era ends and the Grant Tinker era starts, the Tartikoff era reigns supreme!


1982-83: We're NBC, Just Watch Us Now

https://www.youtube.com/watch?v=ZVYN4EUSBww

Composed by David Buskin, Arranged by Rob Mounsey, sung by Richie Havens

Ranking: Great, 1982-83 marked the debuts for "Cheers", "Family Ties", "Knight Rider", "Silver Spoons", "Remington Steele", "St Elsewhere", and "The A-Team".


1983-84: You can NBC There, Be There

https://www.youtube.com/watch?v=JI6gUJnUUOQ

Composed and Arranged by Rob Mounsey

Ranking: Very Legendary, 1983-84 was a failure for NBC (except for the debuts of "Night Court", and "Riptide"). Also you couldn't forget to see The Facts of Life gang, Mick Belker, and even B.A Baracus saying "Be There".


1984-85: Let's All Be There

https://www.youtube.com/watch?v=lfWih1WIQX4

Composed and sung by David Buskin, also composed by Steve Sohmer, and Arranged by Rob Mounsey.

Ranking: Legendary, 1984-85 marked the debuts of "The Cosby Show", "Hunter", "Miami Vice", and "Punky Brewster". 


1985-86: Let's All Be There

https://www.youtube.com/watch?v=qh1GhPBAj8w

Composed by Jake Holmes, Arranged by Rob Mounsey

Ranking: Legendary, 1985-86 marked the debuts of "227", "The Golden Girls", and "The Hogan Family".


1986-87: Come Home to NBC

https://www.youtube.com/watch?v=ZUglDLVn1cM

Composed by Richard Wittenmyer, Arranged by Rob Mounsey, Sung by Vivian Cherry with the late great Richard Tee on keys (Damn, I thought it was Debbie Allen with Paul Shaffer or Patti LaBelle or whatever?!?)

Ranking: Legendary, 1986-87 marked the debuts of "ALF", "Amen", "Matlock", and "LA Law", the Grant Tinker era ends and the Bob Wright era starts, the Tartikoff era still reigns supreme!


1987-88: Come On Home to NBC

https://www.youtube.com/watch?v=qbuKlT_gztQ

Composed by David Buskin, Russ Landau, and Michael Kessler, Arranged by Rob Mounsey

Ranking: Legendary, 1987-88 marked the debut of "A Different World", "In the Heat of the Night", and "My Two Dads" (with future Mad About You star Paul Reiser and BJ and the Bear's Greg Evigan as two dads).


1988-89: Only On NBC 

https://www.youtube.com/watch?v=hmxKQxICoog

Composed by David Buskin, Arranged by Doug Katsaros

Ranking: Legendary, also 1988-89 marked the debuts of "Unsolved Mysteries", "Empty Nest", "Quantum Leap", "Seinfeld", and "Dear John".


1989-90: Only On NBC 

https://www.youtube.com/watch?v=lLkcrfX2jWo

I don't know who composed it

Ranking: Great, also 1989-90 marked the debut of "Wings", but like 1983's Be There, most of the new shows are failures except for "Grand" (which was abruptly cancelled in December 1990 during the transitional Brandon Tartikoff to Warren Littlefield phase happening from June 1990 to July 1991).


One More (The Place to Be) to be added!

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